Top 20 Worst-Selling Vehicles In America

Top 20 Worst-Selling Vehicles In America - August 2015

September 02, 2015

Further proof that the Cadillac ELR is GM’s latest flop arrived with August 2015’s U.S. sales figures. Cadillac sold only 45 ELRs in August, a 77% year-over-year drop from the 196 sold in August 2014.

In other words, precisely one year after reporting the best-ever ELR sales total, Cadillac lost more than three quarters of the ELR’s sales volume in the brand’s home market. With only 45 sales reported, August 2015 was the lowest-volume month for the ELR since January 2014.

Inventory at the beginning of August wasn’t particularly high, of course, as Cadillac prepares to switch over to the 2016 ELR, which should be better than the original.

The ELR was not the worst-selling vehicle in America in August 2015, not when measured by year-over-year percentage decline; not when measured by outright volume. The majority of cars which declined more rapidly, however, were discontinued models. And the majority of cars which genuinely sold less often were either discontinued, on hiatus, or enormously more costly.

You can always select a make and model at GCBC’s Sales Stats page to find historical monthly and yearly sales figures from both Canada and the United States. Pertinent links are clickable at the bottom of this post, but you can also find related links at the Best Sellers page.

July 2015 • August 2014

Rank	Worst-Selling Vehicle By Percentage Decline	% Change	August 2015	August 2014
#1	Chevrolet Captiva Sport	-99.9%	1	1893
#2	Toyota FJ Cruiser	-99.9%	2	1692
#3	Acura TL	-99.8%	1	463
#4	Land Rover LR2	-99.7%	1	369
#5	Honda Ridgeline	-99.7%	4	1347
#6	Acura TSX	-99.6%	1	240
#7	Mazda 2	-99.5%	5	1080
#8	Dodge Avenger	-98.8%	35	2905
#9	Scion xD	-98.0%	16	789
#10	Scion iQ	-95.9%	9	219
#11	Mercedes-Benz CL-Class	-94.1%	1	17
#12	Jaguar XK	-89.0%	15	136
#13	Nissan Cube	-86.7%	46	347
#14	BMW 7-Series	-83.0%	90	529
#15	Infiniti Q40	-82.9%	264	1546
#16	Cadillac ELR	-77.0%	45	196
#17	Mercedes-Benz CLS-Class	-75.8%	278	1150
#18	Honda Insight	-70.7%	85	290
#19	Mitsubishi i MiEV	-70.0%	6	20
#20	Nissan GT-R	-68.8%	65	208

Rank	Worst-Selling Vehicle By Volume	August 2015	August 2014	% Change
T1	Mercedes-Benz CL-Class	1	17	-94.1%
T1	Chevrolet Captiva Sport	1	1893	-99.9%
T1	Acura TL	1	463	-99.8%
T1	Acura TSX	1	240	-99.6%
T1	Land Rover LR2	1	369	-99.7%
T1	Lexus LFA	1	3	-66.7%
#7	Toyota FJ Cruiser	2	1692	-99.9%
#8	Honda Ridgeline	4	1347	-99.7%
#9	Mazda 2	5	1080	-99.5%
#10	Mitsubishi i MiEV	6	20	-70.0%
#11	Scion iQ	9	219	-95.9%
#12	Jaguar XK	15	136	-89.0%
#13	Scion xD	16	789	-98.0%
#14	Porsche 918 Spyder	22	15	46.7%
#15	Dodge Avenger	35	2905	-98.8%
#16	Audi R8	35	50	-30.0%
#17	Dodge Viper	40	38	5.3%
#18	Cadillac ELR	45	196	-77.0%
#19	Nissan Cube	46	347	-86.7%
#20	Volvo S80	60	132	-54.5%

Source: Automakers & ANDC
Vehicles which sold at least once in August 2014 but not at all in August 2015: Volvo C70, Subaru Tribeca, Acura ZDX, Chevrolet Avalanche, Mercedes-Benz R-Class, Mercedes-Benz SLS AMG. Volvo sold 50 S60 Cross Countrys, a low enough figure to crack the top 20 in August, but we do not include vehicles in their first month on sale.
Aston Martin, Ferrari, Lamborghini, Lotus, Rolls-Royce do not release monthly sales data. Bentley and Maserati do not report model-specific sales data.